Purpose-Driven Jewelry: How Tula Blue Gives Back

National NonProfit Day is August 17, a time to recognize the incredible work nonprofits do in communities across the country. At Tula Blue, we believe jewelry can do more than look beautiful. It can tell a story, carry meaning, and spark change. That’s why we’ve woven giving into the very fiber of our brand through our purpose-driven jewelry collections.

Every necklace and bracelet in our fundraising collection supports a cause we care deeply about. From ocean conservation to mental health to natural disasters, these pieces are designed to be worn with pride—because each one is helping create a better world by giving back.

Why We Make Purpose-Driven Jewelry

Our jewelry is handcrafted from nautical-grade rope and real gemstones or pearls, making it as durable as the impact it creates. We design each piece to be worn in the water, on adventures, and in everyday life—so your commitment to a cause stays with you wherever you go.

The best part? Every fundraiser piece gives back to nonprofit partners. That means when you wear Tula Blue, you’re carrying your values with you.

 

Abalone Heart Necklace – purpose-driven jewelry supporting Texas flood relief.

Fundraiser Favorites That Give Back

Abalone Heart Necklace – Flood Relief Effort

When devastating floods hit Texas Hill Country in July, we knew we needed to help. The Abalone Heart Necklace quickly became the centerpiece of our relief efforts, with $7,000 donated so far to families impacted by the disaster.

Crafted with luminous abalone shell in the shape of a heart, this necklace is a symbol of resilience and compassion. We just made more available in a limited supply, and each purchase continues to help rebuild lives.
Benefitting: Kerr County Flood Relief Fund and Rebuild Sandy Creek

Shop the Abalone Heart Necklace »

Seven Seas Bracelet – purpose-driven jewelry supporting marine life and clean oceans.

Seven Seas Bracelet – Benefitting PADI Aware

Our coastal roots run deep, which is why protecting our oceans is a mission close to home. The Seven Seas Bracelet features Larimar (oceanic with volcanic origins + grounding and healing properties), Pearl (calming energy and ocean beauty), and Keshi Pearl (wave-like surfaces, no two alike) — all strung on Tula Blue rope to symbolize strength and collective action.

Proceeds benefit ocean conservation projects in partnership with PADI Aware.

Shop the Seven Seas Bracelet »

Mental Health Awareness Bracelet – purpose-driven jewelry supporting mental wellness initiatives.

Mental Health Awareness Bracelet – Benefitting NAMI

Mental health matters, and it’s a cause we’re proud to champion. The Mental Health Awareness Bracelet blends soothing green and grounding neutral tones, symbolizing hope and stability.

Proceeds support mental health programs through NAMI, providing access to therapy, resources, and community support. It’s a wearable reminder that no one should struggle alone.

Shop the Mental Health Awareness Bracelet »

Hurricane Relief Bracelet – purpose-driven jewelry supporting disaster recovery.

Hurricane Relief Bracelets – Benefitting the American Red Cross

These bracelets feature Shiva Shell, thought to be a symbol of protection, especially concerning the sea. Purchases help support those directly affected by Hurricanes Helene and Milton through the American Red Cross.

Shop the Hurricane Relief Bracelets »

For Maui Anklet & Bracelet – purpose-driven jewelry supporting disaster recovery.

For Maui Anklet and Bracelet

After our initial fundraiser sent $2,130 in donations to Maui Rapid Response and the Maui Food Bank, we brought these pieces back due to high demand. Maui’s recovery continues, and every purchase sends much-needed support.

Shop the For Maui Collection »

Rip Current Bracelet – purpose-driven jewelry supporting life-saving awareness and education efforts.

Je’Sani “Rip Current” Riptide Bracelet – Benefitting the Je’Sani Smith Foundation

For each bracelet sold, proceeds go to the Je’Sani Smith Foundation in support of its mission to save lives by providing education, awareness, and water skills training on beach safety, seaward-flowing currents, and other coastal hazards.

Shop the Rip Current Bracelet »

LA Fire Relief Bracelet – purpose-driven jewelry supporting disaster recovery and rebuilding efforts.

Los Angeles Fire Relief Bracelets – Benefitting the California Community Foundation

These bracelets help support those affected by the devastating fires in Los Angeles through the California Community Foundation. A meaningful piece and a symbol of unity.

Shop the Los Angeles Fire Relief Bracelets »

 

How to Wear Your Impact

Purpose-driven jewelry isn’t just about giving—it’s about sharing the story. Wear your piece daily, layer it with your other Tula Blue favorites, and tell people what it supports when they ask. The more we talk about these causes, the more awareness (and funding) they receive.

Join Us This National NonProfit Day

On August 17, let’s celebrate the power of giving together. Whether you choose a piece from our fundraisers collection or purchase an Abalone Heart Necklace, you’re helping Tula Blue support causes that matter.

Explore our full Purpose-Driven Jewelry Collection » and wear your values proudly—because style means more when it makes a difference.