Hat Jewelry & The Coastal Cowgirl: Your Ultimate Summer Style Guide

Why the Coastal Cowgirl Trend Is Everywhere Right Now

From Austin to Aspen, Nashville to Newport Beach—Coastal Cowgirl is the season’s must-have look. A blend of western flair and laid-back beachy vibes, this aesthetic is riding high thanks to icons like Beyoncé rocking cowboy hats on tour, and Kacey Musgraves and Hailey Bieber turning fringe and pearls into everyday fashion statements.

But here’s the twist: this isn’t your dusty rodeo cowgirl. The Coastal Cowgirl rides waves and trails alike. She wears waterproof sandals, distressed denim, and—most importantly—she tops it off with a hat as bold as her spirit.

And the latest breakout accessory taking this trend by storm? Hat jewelry.

What Is Hat Jewelry, Anyway?

Hat jewelry is exactly what it sounds like: jewelry made to adorn your hat. Think pearl strands draped across a crown, beaded cords wrapping a fedora, or glistening rope accents sliding along your Stetson. It’s chic, customizable, and the easiest way to elevate your entire summer wardrobe.

It’s also the most Coastal Cowgirl thing ever. Why?

Because it’s all about versatility, movement, and sun-drenched freedom—and that’s where Tula Blue Duets come in.

Adjustable Tula Blue Duets styled as hat jewelry, stacked on a cowgirl hat

Meet the Duets: Hat Band & Necklace in One

Tula Blue’s Duets are the ultimate hat jewelry and the best travel jewelry all in one. Each piece is handcrafted from our signature waterproof rope—spun from nautical whipping twine—and features natural pearls or stones. But the magic?

Duets are fully adjustable. Slide them down for a relaxed necklace or double them up around your hat for an effortless band. It’s two looks in one (but really, dozens of ways to wear).

They’re:

• Lightweight and tangle-free
  
  

• Saltwater safe
  
  

• Ideal for road trips, concerts, and beach escapes
  
  

• Hand-spun in Texas with adventure in mind
  

Tula Blue Crown Duet styled for summer

Our Top 5 Tula Blue Duets for the Coastal Cowgirl Look

Pair them with your favorite custom hat, or gift one to your festival bestie. Here are our top five must-have Duets this summer:

1. The Crown Duet

Fit for a queen, this hat band + necklace combo features our signature pearls in a layered, eye-catching design. It drapes like a dream and adds instant glam to any hat.
Pairs well with: Wide-brimmed straw hats and linen dresses.

2. Riptide Necklace Duet

Named for the ever-changing tides, this duet features dainty pearls and triple the Tula rope. It’s layers beautifully and is grounded in natural beauty.
Pairs well with: Classic rancher hats and cowboy boots.

3. The Duet – A Necklace + Hatband (Pearls)

This is the original. The minimalist pearl strand that started it all. Timeless, dainty, and 100% waterproof.
Pairs well with: Literally anything. It’s the chameleon of the bunch.

4. Pebble Duets

An ode to oceanside wanderings, the Pebble Duet is made with tumbled stones and coastal colors.
Pairs well with: Sand, surf, and messy braids.

5. Pearl Odyssey Duet

This one’s for the dreamers. Featuring a dreamy mix of pearl shapes and sizes, the Pearl Odyssey brings a luxe energy to your look.
Pairs well with: Desert landscapes, silk scarves, and sun-faded denim.

 

Tula Blue Duets are the perfect summer accessory whether as a necklace or a hatband.

Why Duets Are the Best Travel Jewelry

The Coastal Cowgirl doesn’t sit still—and neither should her jewelry. Tula Blue’s Duets are designed with movement and multipurpose function in mind:

• Tangle-Free: Roll it, wrap it, toss it in your tote—it’s ready when you are
  
  

• Waterproof & Sweatproof: Wear it on a boat, at the beach, or dancing in the desert
  
  

• No Metal Clasps: Just rope and pearls—comfortable enough to sleep in
  
  

• Adjustable Fit: From hat to neck and back again in seconds
  
  

Where to Customize Your Dream Coastal Cowgirl Hat

Want to create a completely custom hat for your Duet to shine? Check out these legendary shops where Coastal Cowgirls go to crown their style:

• Kemo Sabe – Based in Aspen, known for bold, luxe western hats
  
  

• Topped Hats – Custom creations with southern charm and western soul
  
  

Luxury pearl hat jewelry from Tula Blue on display at Marsh & Magnolias in Charleston, SC

Where to Shop Tula Blue Hatbands in Person

You can always shop our full Duets Collection online, but if you're looking to experience Tula Blue in person, here’s where to find us:

• Beach 'n Blooms – North Padre Island, TX
  
  

• Bojon's – Port Aransas, TX
  
  

• Dahl Farmhouse – Spring, TX
  
  

• Marsh & Magnolias – Charleston, SC
  
  

• Aristo Kids – Florida
  
  

Versatile Jewelry for Summer Adventures

From beach bungalows to honky-tonk nights, your accessories should adapt as fast as your itinerary.

The Duet is more than hat jewelry—it’s:

• A minimalist necklace
  
  

• A stacking piece
  
  

• A statement accessory
  
  

• A travel hack
  
  

• A personal expression
  
  

Layer it with your favorite Jet, Set, Go Necklace or toss it in your beach bag. It’s that easy.

 

What Makes Tula Blue Different

Tula Blue isn’t just jewelry—it’s a lifestyle. We hand-spin every piece with intention and adventure in mind.

• Waterproof
  
  

• Travel-Ready
  
  

• Handmade in the USA
  
  

• Built to move with you through every season of life
  
  

Final Tip: Stack More, Style More

Hat jewelry is better when it’s layered. We love styling 2-3 Duets together, especially when mixing different stones and rope tones. Try a double-pearl look or alternate a neutral rope with a bold pop of color.

Explore all our Duets here, and don’t forget—your hat is your crown. Make it shine.