Coastal Cowgirl Style Guide: Best Accessories for the Trend That’s Taking Over Summer

What Is Coastal Cowgirl—and Why Is Everyone Talking About It?

It’s the summer of the Coastal Cowgirl—and this isn’t just a TikTok trend. It’s a full-blown aesthetic revival that fuses Western grit with ocean breeze ease. Think: wide-brimmed hats and salty hair, pearl chokers over sun-kissed skin, and boots kicking up beach sand.

From Beyoncé’s country-glam era to Texas-born brands like Tecovas, the Coastal Cowgirl moment is rooted in the American South and sweeping across the coasts.

But it’s more than just a style—it’s a vibe.

She rides horses and paddleboards. She throws on boots with a bikini and calls it fashion. She wants jewelry that keeps up with every bonfire, beach ride, and spontaneous dive into the ocean.

That’s why Tula Blue is the perfect accessory brand for this trend. Our handspun rope jewelry is waterproof, durable, and adventure-ready. And pearls? They’re having a major moment.

Why Coastal Cowgirl Is Having a Moment

This style isn’t new—but 2024 made it mainstream. The fashion world finally caught up with what Texas girls have known all along: a little grit and a little glam go a long way.

Here’s why the Coastal Cowgirl aesthetic is hot right now:

• Beyoncé dropped “Cowboy Carter,” embracing her Houston roots and redefining what country looks and sounds like.
  
  

• Western wear got a refresh from brands like Tecovas, Kimes Ranch, and Miron Crosby, blending classic silhouettes with modern flair.
  
  

• TikTok and Pinterest exploded with Coastal Cowgirl inspo—think linen, leather, turquoise, and pearls.
  
  

• Summer 2025 is about movement, comfort, and authenticity—values at the heart of Tula Blue.
  
  

The 5 Best Accessories for Your Coastal Cowgirl Moment

These five Tula Blue accessories were made for Coastal Cowgirls—from horseback rides on the beach to two-steppin’ under the stars.

Tula Blue Pearl Duet worn as a hatband on a straw cowboy hat – the perfect Coastal Cowgirl accessory.

1. The Pearl Duet: Hatband + Necklace in One

Shop the Pearl Duet

This piece is pure versatility. Worn as a hatband or necklace, the Pearl Duet instantly elevates any outfit with natural shimmer.

• Adventure-ready: Handspun rope = waterproof + built to last
  
  

• Effortless glam: Freshwater pearls bring beachside elegance
  

Crown Pearls layered on hatband, wrist, and ankle—perfect for the full Coastal Cowgirl look.

2. Crown Pearls: Head-to-Toe Summer Statement

Shop the Crown Pearls Collection

From anklets to hatbands, this collection lets you layer pearls everywhere. The newest drop, Pearl Odyssey, features dreamy mixes of pearl shapes and sizes that shine on sun-kissed skin.

• Anklets: Made for barefoot beach days or dancing in boots
  
  

• Bracelets & necklaces: Stackable, layerable, waterproof
  
  

• Hatbands: Your cowgirl crown
  

Jet Set Go necklace stack styled for a road trip-ready Coastal Cowgirl.

3. Jet, Set, Go Necklace Stack

Shop the Jet, Set, Go Stack

This ready-to-wear stack is built for movement and includes a Tula Tie, Tula Traveler, and classic drop pearl earrings.

• Looks like a designer stack—but you’ll never need to take it off
  
  

• Perfect for road trips, concerts, and lake days
  

Tula Blue Total Tula — Coastal Cowgirl meets boho cool.

4. Total Tula: One Piece, Infinite Possibilities

Shop Total Tula

A Tula Blue icon, inspired by a bolo tie but infinitely more versatile. Wear it as a choker, lariat, bracelet, belt, or hatband.

• Western enough for a rodeo
  
  

• Minimalist enough for the beach
  
  

• Cool enough for Beyoncé’s next tour outfit
  

Rope and Pearl earrings — an essential Coastal Cowgirl detail.

5. Rope + Pearl Earrings

Shop Rope + Pearl Earrings

The final finishing touch. These earrings bring natural texture and elegance together.

• Lightweight & durable—won’t tug after a beach day
  
  

• Pairs with anything from bikinis to boots
  

How to Style Your Coastal Cowgirl Capsule Wardrobe

Here’s your cheat sheet:

• Top: White tank, bandeau, or breezy blouse
  
  

• Bottoms: High-rise denim cutoffs or a wrap skirt
  
  

• Footwear: Cowboy boots (shoutout to Tecovas)
  
  

• Accessories: Hat + hatband, layered pearls, anklets
  
  

• Jewelry: All Tula Blue—waterproof, versatile, built to move
  
  

And don’t forget: sun-soaked confidence is the ultimate accessory.

Tula Blue's Duets can be worn on any hat or as an adjustable necklace.

Why Tula Blue Is the Jewelry Brand for Coastal Cowgirls

Most jewelry doesn’t hold up to real life. Tula Blue does.

• Made from nautical-grade rope (used on sailboats!)
  
  

• Hand-spun in Texas by women artisans
  
  

• 100% waterproof, sweatproof, lifeproof
  
  

• Pearls, stones, and metals selected for beauty + durability
  
  

Whether you’re paddleboarding, bonfiring, or honky tonkin’, Tula Blue keeps up with your rhythm.

Tula Blue's Duets are the perfect accessory for your beachy coastal cowgirl vibes.

Texas Brands That Nail the Coastal Cowgirl Vibe

Pair your Tula Blue stack with other iconic Texas-based style staples:

• Tecovas: Timeless cowboy boots made in Austin
  
  

• Tula Blue: Handspun rope jewelry from Austin + Padre Island
  
  

• Miron Crosby: Bold handcrafted boots
  
  

• Imogene + Willie: Rugged denim + graphic tees
  
  

Together? The ultimate Coastal Cowgirl lineup.

Ready to Ride the Wave?

The Coastal Cowgirl trend is more than just a look—it’s a lifestyle. It’s wild and elegant. Strong and soft. Confident and carefree.

With Tula Blue, your summer accessories are waterproof, wearable, and wildly beautiful.

So pull on those boots. Toss on that hat. And don’t forget your stack.

Your Coastal Cowgirl era is calling.