10 Reasons Tula Blue Is the Best Waterproof Jewelry Brand
If you haven’t heard of Tula Blue, it’s time. This waterproof jewelry brand is quietly becoming a cult favorite—handmade in Texas, adventure-ready, and built by women who believe in doing things differently. Here are 10 reasons why this brand should absolutely go viral.
Tula Blue makers hand-spinning waterproof rope in Texas workshop
1. 100% Made in the USA
Everything—from our hand-spun rope to the final knot on your necklace—is made right here in Texas. We don’t outsource. We don’t cut corners. Our jewelry is handcrafted in two workshops: one tucked in West Austin and the other on North Padre Island, just steps from the Gulf.
2. A Business Built on Bootstraps and Big Dreams
Founder Heather Stringer didn’t take outside funding. She built this brand from the ground up, stringing jewelry in her kitchen with kids underfoot and slowly growing the team by hiring neighbors, friends, and fellow mamas. That spirit still lives in every single order we ship.
Real growth. Real grit. Real community.
Women handcrafting waterproof rope jewelry in coastal Texas
3. 100% Women-Owned and Women-Run
From design to fulfillment, marketing to knot-tying—every part of this business is powered by women. Tula Blue now employs over 20 incredible women across Texas, creating flexible, creative work that supports families and fuels dreams.
4. We Grew Slow—On Purpose
Tula Blue has been around for over a decade, but we only launched our first ad campaign last month. Yep—10 years of word-of-mouth magic. Because when your product is this good, your people become your best promoters.
We’d rather grow with our community than explode and sell out.
5. No Outsourcing—Ever
We’ve been asked more times than we can count:
"Will you ever get your jewelry made overseas?"
Our answer? A firm no.
We believe in quality over quantity. That means higher costs, but it also means every piece of jewelry is made with care, precision, and soul.
Close-up of Tula Blue’s signature waterproof rope jewelry
6. Our Rope Is Revolutionary
There is nothing like Tula Blue rope on the market. Spun by hand from marine-grade nautical twine, it’s lightweight, strong, and waterproof. Not stretchy. Not slippery. Not string. It’s our signature for a reason.
7. You’ll Never Want (or Need) to Take It Off
Our jewelry is designed to be worn and lived in. You can swim, sweat, surf, shower, and sleep in it. Whether you’re on a yoga mat or paddleboard, hiking a trail or hosting happy hour—it goes with you.
That’s what we call athleisure jewelry—as comfortable and durable as your favorite yoga pants.
8. Join the Tribe
When you find a piece of jewelry that feels like you—that stays with you, moves with you, and makes you feel strong and beautiful—you tell your friends. That’s how our tribe has grown.
We’re not just selling necklaces. We’re tying together kindred spirits.
👉 Meet our Stack and Save collection »
9. Look Cute and Do Good
At Tula Blue, we believe in community, not just commerce. That’s why we’ve partnered with causes close to our heart. From custom bracelets that raise money for disaster relief and mental health, to collaborations that support ocean conservation, you can shop pieces that make a difference.
👉 Support a cause here »
10. Waterproof and Tarnish-Free—For Real
Let’s be honest: a lot of jewelry claims to be waterproof or tarnish-resistant. But Tula Blue actually delivers. No metal (unless you want it), no rust, no green skin. Just strong, sea-loving rope and natural stones that stand up to every adventure.
Don’t just take our word for it—Tula Blue was recently featured in Shondaland’s story on saying “Yes” to adventure—a powerful piece on how founder Heather Stringer built a brand for movement, freedom, and fearless living.
Ready to Join the Movement?
Tula Blue isn’t just a waterproof jewelry brand—it’s a movement. It’s about living fully, moving freely, and wearing pieces that actually keep up.
So go ahead—get in the water. Stay on the trail.
Your jewelry isn’t going anywhere.
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